Reacher

This cold email system uses AI to find your perfect prospects and bring them to you...ready to close.

This Brings You Qualified Prospects Who Know Who You Are, What You Sell, And Are Interested In Buying Your Stuff.

Reacher is a done-for-you cold email service. We find your ideal prospects, make sure they can afford you, and use fully automated outreach campaigns to have them asking how to buy. Created, written, and managed by human experts. Powered by AI.

Accepting Limited Clients Beginning Monday, Oct 5th.

Join the waitlist and get notified before everyone else does.

Reacher
InboxProspectsCampaignsCalendar
SONorthline
Email threads
Marcus Reyes, AlignBookDay 3
Re: Selling to chiropractors by appointment
Demo booked
Dana Whitfield, Harbor PointDay 2
Re: Your consultation calendar
Asked for info
Tom Ashby, Beacon HillDay 2
Re: How long does setup take?
Question answered
Elena Voss, MeridianDay 5
Re: Can you do Friday instead?
Replied
Priya Nair, Summit RowDay 4
One more thought about your calendar
New angle sent
Selling to chiropractors by appointment8 emails between sam@northline.com and marcus@alignbook.com
Goal: Demo
SO
Sam Ortiz sam@northline.comDay 1, 9:14am
to marcus@alignbook.com

Marcus, I went to alignbook.com and noticed you're selling to chiropractors by appointment. Are you getting a lot of them that can't afford you?

MR
Marcus Reyes marcus@alignbook.comDay 1, 11:02am
to sam@northline.com

Yeah. More than I'd like.

SO
Sam Ortiz sam@northline.comDay 1, 11:05am
to marcus@alignbook.com

I hear that all the time. It must be frustrating! I found a way to keep it from happening. Want me to send you an overview of how it works? It's a two-minute read.

MR
Marcus Reyes marcus@alignbook.comDay 2, 8:40am
to sam@northline.com

Sure.

SO
Sam Ortiz sam@northline.comDay 2, 8:41am
to marcus@alignbook.com

Here it is: How Northline works. Two-minute read.

MR
Marcus Reyes marcus@alignbook.comDay 3, 2:10pm
to sam@northline.com

Does this work if we already run ads?

SO
Sam Ortiz sam@northline.comDay 3, 2:12pm
to marcus@alignbook.com

Yes. It runs alongside them and filters out the people who were never going to buy before they book. Want to see it in action on a demo? I'm holding Thursday at 10am and 2pm.

MR
Marcus Reyes marcus@alignbook.comDay 3, 2:30pm
to sam@northline.com

Yes. 2pm works.

Demo booked for Thursday, 2:00pm. Added to your calendar.
Prospect
AlignBookalignbook.com
ContactMarcus Reyes
Emailmarcus@alignbook.com
SellsCRM for chiropractors
HowBy appointment
RoleOwner
Size12 people
Buying powerPassed
From their website
Built for chiropractic clinics
Sells through a 30-minute demo
Pricing on the call, not on the site
Pain point matched
Demos with clinics that can't afford it
Thu
2pm
Demo booked
Marcus Reyes, AlignBook
Added to your calendar

You don't need to touch the software. We do all the work. A simple dashboard shows you stats. You can see any conversation in real time. If you want, you can even jump in and reply personally.

We Do All The Work And Build Everything For You

So You Get Prospects
That Want What You Sell
And Can Afford To Buy It

...Without Running Ads!

Running ads is hard.

Even if you use the best targeting and you have the best ads, you still end up with all kinds of random people who don't want to buy anything.

Plus, depending on your market, you end up paying anywhere from $5.00 to $30.00 per lead.

And that's just to get somebody to opt in.

Sure, you can run lead-form ads and get the forms filled out cheaper. But now you're paying Facebook to find you people who like filling out forms.

Either way, you have no idea if they're qualified. All you know for sure is that you paid for them.

Then you have to get them to actually consume whatever you gave them. We both know most of them won't.

So you email them four million times.

And eventually, one of them books. They fill out the application, check the box that says they know the price and can afford it, and pick a time.

Then they show up, take an hour of your day, and tell you they can't afford it.

That's "Hope Marketing."

You do the work, you spend the money, and you HOPE the right people show up.

Reacher Is Hunting.

It goes out and finds the right people on purpose. People who can pay you. Then it tells them who you are and what you sell, gets them interested, and brings them to you.

Here's How Reacher Delivers
Qualified Prospects Who Are
Interested In Buying.

Finds Qualified Prospects
Most Likely To Buy

Their website
alignbook.com
AlignBookFeatures  Pricing  Book a demo
The CRM built for chiropractic clinics.
Book a 30-minute demo
What Reacher found
SellsCRM for chiropractors
HowBy appointment
RoleOwner
Buying powerPassed
Pain point matchedDemos with clinics that can't afford it

Custom AI finds the exact qualified prospects you want.

Gets Them To
Self-Select

The first email
From Sam Ortiz, Northline
To Marcus Reyes, AlignBook
Subject Selling to chiropractors by appointment

Marcus, I went to alignbook.com and noticed you're selling to chiropractors by appointment. Are you getting a lot of them that can't afford you?

Written by a human. Personalized by AI.
His reply, and the next email
From Marcus Reyes, AlignBook

Yeah. More than I'd like.

From Sam Ortiz, Northline

I hear that all the time. It must be frustrating! I found a way to keep it from happening. Want me to send you an overview of how it works? It's a two-minute read.

Cold emails are written by a human and enhanced by AI.

Gets Them
Wanting More

The overview
From Marcus Reyes, AlignBook

Sure.

From Sam Ortiz, Northline

Here it is: How Northline works. Two-minute read.

Link clicked, Day 2
His question, answered
From Marcus Reyes, AlignBook

Does this work if we already run ads?

From Sam Ortiz, Northline

Yes. It runs alongside them and filters out the people who were never going to buy before they book. Want to see it in action on a demo?

Answered from your knowledge base.

Makes Sure They Understand Who You Are And What You Sell.

They Ask
To Be Sold.

He asks for the demo
From Marcus Reyes, AlignBook

Yes, let's do it.

From Sam Ortiz, Northline

I'm holding Thursday at 10am and 2pm. Which is better?

From Marcus Reyes, AlignBook

2pm.

On your calendar
Thu
2pm
Demo booked
Marcus Reyes, AlignBook
Added to your calendar
He knows what you sell, what it costs, and he asked for this.

So you get: Qualified appointments with the right people.

Reacher gives you a custom calendar. You can even connect it to your Google Calendar so it doesn't book appointments when you've got other plans.

Accepting Limited Clients Beginning Monday, Oct 5th.

Join the waitlist and get notified before everyone else does.

Here's Why This Works Better
Than What You've Tried Before

This Is Different

Reacher is a fully managed service.

That means we do all the work for you.

The work itself is done by real human experts first ...and then enhanced with AI.

The first step is to learn everything we can about your business, your offer, how it works, how it helps people, and anything else we can find.

We transcribe your podcasts, your videos, your sales calls (with your consent of course), your support docs, your sales materials...literally everything you can think of...

And we use it to create a custom knowledge base so Reacher knows how to answer questions and overcome objections.

But there's another reason we do it.

And that other reason is ...

REACHER CAN SELL!

It can literally have a full-on sales conversation with a prospect ...

Show them how your offer can help them specifically ...

Overcome their objections ...

And get them to ASK FOR THE SALES PAGE.

I'll show you more about that in a minute but first, let's talk about the most important part of this equation...

THE PROSPECTS

Finding the right prospects is critical.

In fact, who we send emails to is just as important as the emails themselves!

That's why we build you a custom system that scours every database, searches every imaginable search term, hunts for them by searching city-by-city ...

And even uses special algorithms combined with state and federal census data to ...

Filter Out Prospects
Who Can't Afford You!

Then it takes who's left and learns about them by reading their websites to see exactly how your offer benefits them specifically.

And we use that data to create the frameworks for your emails. These emails are ...

Written By Human Copywriters
And Augmented By AI

So they're hyper-personalized for each individual prospect.

The emails are part of a multi-step campaign with multiple follow-up strategies, and AI automations that let us know when to follow up, what to say, and why.

Everything is built specifically for you ...just like we'd do if we were building it for ourselves. In a way, we are building it for ourselves, because you probably won't pay us if it doesn't work.

This way, you can spend your time getting sales instead of dealing with tech stuff or learning new systems.

Perfect Prospects Who Can Pay

ReacherProspects
Census data
Founder-Led B2B CRMOwnerSells by appointmentRevenue $2M+10 to 50 people
AlignBookQualified
ClinicPad StarterRemoved: below budget
PracticeRoute CRMQualified
Tidy Desk SoftwareRemoved: below budget

Custom algorithms find prospects who are most likely to want your offer now ...while filtering out time wasters.

Emails Written By A Human Expert

Your copywriter's email framework

first name, I went to their website and noticed how they sell. Are you getting a lot of them that can't afford you?

AI fills in what it read on their site
To marcus@alignbook.com

Marcus, I went to alignbook.com and noticed you're selling to chiropractors by appointment. Are you getting a lot of them that can't afford you?

A human copywriter does the writing. Then the AI enhances the copy based on what it knows about the actual person you're writing to.

Automated AI Follow Up

ReacherEmail follow-up
marcus@alignbook.com
Day 1
Email sentAre you getting a lot of them that can't afford you?
Day 1
He replied yes. Overview offeredI hear that all the time. It must be frustrating!...
Day 2
Link emailedHere it is: How Northline works. Two-minute read.
Day 3
Link not clicked. Check-in emailedWanted to make sure the overview came through...
Day 3
Question answered. Demo offeredDoes this work if we already run ads?
Day 3
Demo bookedYes. 2pm works.

Most people won't reply to your first email. And they won't click the link the first time you send it. AI tracks everything they do and follows up at every step.

They Know What You Sell

ReacherInbox
From marcus@alignbook.com
Subject Re: Selling to chiropractors by appointment

Does this work if we already run ads?

Reply drafted from your knowledge baseFAQ: "Does Northline replace paid ads?"
From sam@northline.com

Yes. It runs alongside them and filters out the people who were never going to buy before they book. Want to see it in action on a demo?

They get all the info they need because it's trained on your business. So when a prospect asks something, it answers and keeps them moving toward the next step.

Done For You

ReacherEmail threads
Autopilot on
Marcus Reyes, AlignBookDemo booked
Dana Whitfield, Harbor PointAsked for info
Tom Ashby, Beacon HillQuestion answered
Elena Voss, MeridianReplied

You don't build anything or learn any new systems. You just watch the conversations in your dashboard and look at the stats.

More Than Just Appointments

ReacherCampaign goal
Last step the prospect sees
Pick a time for your demo
Thursday2:00pm
Thursday10:00am
Friday11:00am

You can get people to take trials, fill out applications, register for Zoom calls, and even get them to make a direct purchase.

Accepting Limited Clients Beginning Monday, Oct 5th.

Join the waitlist and get notified before everyone else does.

Brings In More Sales By Sending
The Right Message To The Right Prospect
At The Right Time

Reacher tracks everything and sends the right follow-up emails at the right time ...so they'll take the next step.

What if they don't write back and say they're interested?

It waits and then sends another intro email using a different angle.

And it keeps doing that as many times as you want ...until they reply.

Email 1: Marcus, I went to alignbook.com and noticed you're selling to chiropractors...Day 1
No reply for 3 days. New angle.Day 4
From sam@northline.com
To marcus@alignbook.com
Subject Your demo calendar

Marcus, one more thought. Your demo page books a 30-minute call. If a chunk of those calls are with clinics that can't afford AlignBook yet, that's thirty minutes you don't get back. I can show you how to filter them out before they book. Want more info?

What if they ask for more info but they don't click the link?

It follows up quickly while they're still interested and makes sure they got it OK.

Then it keeps following up as much as you want ...until they click.

Sent: Here it is: How Northline works. Two-minute read.Day 2
Link not clicked. Check-in.Day 3
From sam@northline.com
To marcus@alignbook.com
Subject Re: Selling to chiropractors by appointment

Marcus, wanted to make sure the overview came through. Here it is again: How Northline works. If it landed somewhere odd, this one should be easier to find.

What if they say they want an appointment but don't actually pick a date?

It uses psychological triggers like reciprocity and commitment and consistency. Following up with things like, "You said you wanted to meet. I'm holding these times for you ..."

Marcus: Yeah, let's do a demo.Day 3
Said yes, no time picked. Holding times.Day 4
From sam@northline.com
To marcus@alignbook.com
Subject Re: Selling to chiropractors by appointment

You said you wanted to meet. I'm holding these times for you ...

Thu 10amThu 2pmFri 11am

Which one works?

What if they go to the page but don't register, take the trial, make the purchase, or do whatever it is you want them to?

It follows up quickly while they're still interested. If they still don't move forward, it chooses the most effective and appropriate angle such as a deadline, scarcity, questions, etc.

Page visit: How Northline works. 4 minutes on the page, no demo booked.Day 2
Read the page, didn't book. Offer to hold a spot.Day 2
From sam@northline.com
To marcus@alignbook.com
Subject Re: Selling to chiropractors by appointment

Marcus, I saw you took a look. The demo walks through how we'd set this up for a CRM sold by appointment. I can hold a spot for you without the form. Want me to?

Accepting Limited Clients Beginning Monday, Oct 5th.

Join the waitlist and get notified before everyone else does.

Reacher Does More Than Get Appointments

Let's say you're selling something for $5,000.

You'd much rather sell it without ever getting on a sales call...

Here's just one example of what we could do:

We find exactly who you want and make sure they can pay you.

Our custom qualifying algorithms sort that out when we find the prospects. Nobody who can't spend $5,000 with you ever hears from us.

We choose the right opening strategy and send the opening email.

In this case, we'd read their website so our email can mention specific things about their business. Then we'd describe a problem that we know your offer solves. We'd tell them we've found a way to fix it, and ask them if they want us to send them some info.

If they say yes, we send them to an overview page that's also the webinar registration page.

One page tells them how it works and lets them grab a seat. We build the page, and we can write the copy for it too.

If they read the page but don't register, we offer to save them a seat.

The follow-up spells out what they'll get out of being on the webinar and asks if they want a seat held. If they say yes, we register them right there. They never have to go back to the page.

Your webinar makes the offer.

It educates them, explains the benefits, gives the price, and goes for the sale.

Some of them won't show.

That's normal. It's also why AI sends them custom follow up emails that send them to the replay.

If they watched but didn't buy, we come back with a limited bonus.

A new version of the offer, with something extra in it that won't be there for long.

If they still don't buy, we offer a payment plan.

We might put a deadline on that one, too.

If they clicked either offer and didn't buy, we follow up with a custom sequence designed to conversationally close them.

Here's where it gets good.

Reacher reads their website and finds the most relevant pain point your offer solves.

Then it sends a sequence of open-ended questions about how they're dealing with that problem right now.

When they answer, Reacher ties their answer back to a specific way your offer fixes it.

It's trained on everything there is to know about your offer, and it knows a lot about your prospect.

So every response either makes a soft offer or surfaces an objection and handles it.

Something like: "Is there any reason not to try this, since you know it can help you?"

Every reply they send is another chance to sell them.

And Reacher takes every one.

Reacher
InboxProspectsCampaignsCalendar
Campaign: the $5,000 webinar path
StartQualified prospect enters
Marcus Reyes, AlignBookFounder-led B2B CRM. Sells by appointment. Owner.
Buying power passed
Email 1The opening email
Subject Selling to chiropractors by appointment

Marcus, I went to alignbook.com and noticed you're selling to chiropractors by appointment. Are you getting a lot of them that can't afford you?

If he says yesOverview page, which is also the registration page
How Northline works
Live walkthrough, Thursday 11amSave my seat
If he reads it but doesn't registerWe offer to save him a seat
Subject Want me to hold you a seat?

Marcus, you looked at the overview. Thursday at 11 is where I show how this works for a CRM sold by demo. Want me to hold you a seat? Reply yes and you're in.

OfferThe webinar makes the offer
Live, Thursday 11amHow to stop wasting demos on clinics that can't afford you
Your offer, price and all.The ones who are ready buy here.
If he doesn't showWe send the replay
Subject Here's the replay

Marcus, you had a seat and couldn't make it. Here's the recording. The part about demos with clinics that can't afford you starts at 12:40.

OfferIf he watched but didn't buy, a limited bonus
Subject A version with something extra in it

Marcus, you watched to the end. Through Friday, the same offer comes with the first month's qualification work done by hand, by me. After Friday it goes back to the standard version.

OfferIf he still doesn't buy, a payment plan
Subject Three payments instead of one

Marcus, if the number is the holdup, I can split it into three payments. That option is open until Friday.

Soft offer in every replyIf he clicked an offer but didn't buy, a conversation about his pain point
From sam@northline.com

How are you handling the demos with clinics that can't afford AlignBook right now?

From marcus@alignbook.com

We still take them. It's about a third of the calls.

From sam@northline.com

That's exactly the third this removes before it reaches your calendar. Is there any reason not to try this, since you know it can help you?

Every reply he sendsAnother chance to sell him
Each reply gets read, answered from your knowledge base, and turned back toward the offer. Reacher takes every one.

Every step has its own follow-up, based on what your prospect does (or doesn't do).

Very few marketing teams ever consider a hyper-personalized, multi-step, automated sales system like this. And of the few who do, most of them can't build it.

Reacher can. And this is just one example. There are almost endless ways we can customize it for exactly what you want.

Accepting Limited Clients Beginning Monday, Oct 5th.

Join the waitlist and get notified before everyone else does.

I think the dream outcome for everyone who reads this is ...

PRESS A BUTTON AND GET
INSTANT CUSTOMERS.

And boy do I wish we could promise that.

But we can't.

It wouldn't be true, and it would be an insult to your intelligence.

However ...

"You Can Get Pretty Damn Close!"

Think about it.

Instead of spending money on ads for leads that are flaky and unqualified, Reacher learns exactly who your perfect prospect is and hunts them down.

(But not in a weird way.)

Then it gets them to ask YOU for more information about your offer.

Then it makes sure they know as much as they want to know, by answering their questions and overcoming their objections.

Then it gets them to ASK YOU FOR AN OPPORTUNITY TO BUY.

And it lets you close the sale however you want. An appointment, a webinar, a good old fashioned sales page ...or any combination of those.

So Reacher brings them in, ready and able. Your job is simple: make the sale.

PLEASE READ THIS:

Reacher isn't for everyone. You need to sell B2B, have an average sale of at least $3,000, and have a proven sales process.

Who This Is For

If you sell to businesses and any of these sound like you, putting Reacher to work is the best decision you'll ever make.

You're A Founder Who's Great At Selling.

Say you build custom AI apps for accountants for around $10,000. You close most of the people you talk to. You just need more of them. Reacher delivers as many as you can handle.

You Have Sales Reps That Need More Qualified Appointments

You've got solid sales reps but their calendars are half empty. Closers hate prospecting. It burns them out. Reacher keeps them booked with qualified people that can pay.

You Can Sell Like Crazy But Your Prospects Are Broke

Your offer works, your sales process works, and the ads bring in leads every day. The only problem is most of the leads are broke. Reacher solves that.

Who This Is Not For

If you don't sell to businesses or if any of this sounds like you, we will not work with you.

Anyone Selling "Get Rich Quick."

If you're selling training that shows people how to make money on the internet, that's not B2B. That's selling education to consumers. We don't want anything to do with that.

Anyone On Their Last Dime.

Sometimes, cash gets tight. We've all been there. But if you're down to your last few dollars and looking for a "hail mary," you need to figure out what got you here in the first place ...and fix that.

Anyone Who Can't Convert Super-Warm Prospects.

If we bring you qualified prospects who know what you sell, know who you are, and are asking about buying from you ...and you can't close them, that's because of a problem with your sales process. Not your prospects.

Want To See It In Action?
Book A Call And We'll Build You A Custom Demo Campaign
Here's What To Do Next

1

When you get on the waiting list, we get your website so we can learn what you sell, and how you sell it. We also ask you to find the websites of a few of your ideal prospects so we can learn about them without having to ask you a ton of questions.

2

We look at your site, review your offer, and make sure we can find the prospects you want. If we can't do those things, we'll tell you so we don't waste your time.

3

If we can help you, we'll email you a link to book a call with Frank Kern before we let the general public in. (Availability is VERY limited because building and managing these custom campaigns is a lot of work.)

4

As soon as you book your call, we start building a custom "lightweight" demo campaign so you can see how it works and tell us what to change. (It won't be perfect yet, but it'll be damn good, and you'll find it much more compelling than some god awful pitch deck.)

5

We also find a handful of perfect prospects so you can check them out and make sure this is the right customer avatar you're going for.

6

When we talk, you see how it works. We'll even send you an email as if you were one of your prospects, and you'll be able to talk to it and see how you like it.

7

If you want to move forward, you become a client. We turn your rough draft campaign into a masterpiece and launch it for you.

Sample Prospects
Make Sure They're Good
AlignBookCRM for chiropractors, sold by demo, Phoenix
alignbook.com
Harbor Point AdvisoryFinancial advisory, sold by consultation, Charlotte
harborpointadvisory.com
Beacon Hill PlanningRetirement planning, sold by consultation, Boston
beaconhillplanning.com
Meridian Family OfficeFamily office, sold by consultation, Austin
meridianfamilyoffice.com
Summit Row AdvisoryFinancial advisory, sold by consultation, Boise
summitrowadvisory.com

We bring a handful of prospects we found. You tell us if they're the right ones or not.

ReacherTest email
Inbox: Sam Ortiz
To Sam Ortiz (that's you)
Subject Selling by appointment

Sam, I went to northline.com and noticed you're selling to software companies by appointment. Are you getting a lot of them that can't afford you?

We send you an email as if you were a prospect, you reply with questions or objections, and tell us what needs to be changed to make it perfect.

Here's How Much It Costs

$5,000 a month.

That covers everything.

The prospect mining
The AI
Up to 10,000 qualified and verified prospects
The follow-up
The human copywriter on your account
Custom AI automations
The email accounts and domains the messages go out on
Custom behavioral tracking and triggers
Me managing the campaign

No credits and no add-ons. The mailboxes aren't a separate bill, either.

If your average sale is $5,000, one extra sale a month covers it.

Now compare that to what you're spending today.

Add up last month's ad spend.

Plus what you're paying the agency that runs the ads (the one you hoped would be better than the last one ...but isn't).

Then add the hours you and your people spent on calls with leads who were never going to buy.

Reacher costs less and it actually works.

Which Would You Rather Have?

Getting sales is hard. Reacher makes it easier.

You basically have two choices...

The Old Way

Post content, run ads, and hope the leads that show up want to buy.

Cost per lead.
They don't know you.
No idea if they're interested in buying.
No clue if they're qualified. (They're usually not.)
You're paying all that money just to get the lead ...and now you have to chase them down just to get them to even look at your offer.
Posting content is a pain, takes forever, and it's hit or miss.
You're basically spending time and money to generate leads that you HOPE will buy.
Hope is not a strategy.

Use Reacher

A custom system, built and run for you, that hunts your prospects on purpose.

You do nothing.
We do all the work.
Your custom system works up to 10,000 pre-screened, qualified, verified, and validated prospects each month.
Brings you appointments, webinar registrants, free trials, actual sales, or just about anything else you can think of.
And all of that translates to you getting more sales from less work ...while spending less money.

And in case you're wondering ...

There's No Contract.

You pay month to month and there's nothing to sign.

What I ask for instead is a "handshake deal" where you agree to give it 90 days.

The reason why is Reacher's campaigns tend to kind of "compound" over time.

The thing that makes it work is the follow up.

It works because we track everything your prospects do ...and we use AI powered follow up sequences to keep them engaged and move them to the next step.

That's why you'll probably see more results in week three than you get from the first two weeks put together.

Month two could be twice as good as month one ...even if you don't add any new prospects.

And month three should typically be even better.

You'll be happy in month one.

You'll be damn near ecstatic by month three.

Availability Is EXTREMELY Limited.

We begin enrolling our next cohort on Oct 5th. If you'd like to skip to the head of the line, get on the waiting list and we'll let you in before we tell everyone else.

Reacher.so
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